About InviteBerry

InviteBerry replaces the spreadsheets, group chats and half a dozen separate tools that most people end up using to organise a wedding, a bar mitzvah or a company event. Everything lives in one workspace:

• A trilingual invitation website. Hebrew, Russian and English: each guest sees the event in their own language, with the schedule, the dress code and the venue on a map.
• RSVP over WhatsApp and SMS. Guests reply in one tap, without installing an app or creating an account. Replies, plus-ones and dietary notes flow straight into the host's guest list.
• Seating. Hosts mark who belongs together and who is better kept apart, then arrange tables over a visual floor plan of the venue, with relationships and conflicts visible as they go.
• Budget tracking. Deposits, vendors and payments, with tax handled in the calculation.
• Attendance and gifts. Reconciled after the event.
• A shared photo album. Guests contribute their photos and videos, and the album can be ordered as a printed hardcover book.

We use machine learning where it removes manual work from the host, not as a headline feature:

• Photo and video moderation. Every guest upload is screened automatically with Google Cloud Vision before it reaches the shared album, so unwanted images never appear in front of the family. Text that organisers publish on the event site is screened as well.
• Find your photos. Faces are detected at upload with Cloud Vision, and recognition itself runs on the guest's own device: a guest can pull up every photo they appear in, and no biometric template ever leaves their browser.
• Floor-plan recognition. The host uploads the venue's floor plan as an image or a PDF, and Gemini turns it into rooms and tables in the seating planner. The model proposes the geometry of the hall; it never decides where people sit.
• Multilingual content. Gemini fills in whichever of Hebrew, Russian and English an event site is still missing, and suggests guest-name spellings across three alphabets. Every AI-written text is marked as a draft until a human reviews it.

Two audiences. Individuals organising their own celebration: weddings, bar and bat mitzvahs, birthdays, corporate events. And professional event planners who need several events, guest lists and team members in a single panel.

Our first market is Israel, where a single guest list routinely mixes Hebrew, Russian and English speakers, and where most existing tools handle one language well and the rest badly. The same problem exists in every immigrant-heavy market, which is where we expand next.

Legal name

Elena Kravtsova

Business type

Israeli sole proprietorship (osek patur)

Founded

2026

Location

Israel

Website

inviteberry.com

Contact

[email protected]

Elena Kravtsova, founder. A lawyer who became a software engineer, which is roughly where InviteBerry sits. Elena holds an LLB and an LLM in Business Law from St. Petersburg State University and practised law for twelve years: a notary licence and more than twenty published articles on inheritance and cross-border succession. In 2022 she moved to Israel and retrained as a full-stack developer; since then she has built customer-facing platforms at Israel's largest insurance agency, including a personal dashboard serving more than 400,000 users.

She holds an International MBA from Bar-Ilan University, Bar-Ilan certifications as Chief Information Security Officer and Data Protection Officer, and ISC2's Certified in Cybersecurity, and begins doctoral research in Business Management at Bar-Ilan in October 2026. That mix is why the privacy architecture described below shipped with the first version of the product rather than being retrofitted later.

InviteBerry is solo-founded.

InviteBerry is a paid product, not an ad-supported one. Hosts pay per event, with printed photo albums sold separately and shipped directly to the customer through print partners. Event-planning agencies pay on a recurring plan for multi-event access. We do not run ads, sell guest data, or monetise the contact lists our customers upload.

The platform is in production. The first celebration was organised end to end on InviteBerry in July 2026, for 80 guests, using the full lifecycle: a trilingual invitation website, the guest list, invitations and RSVP collection over WhatsApp, seating, a day-of reminder to every guest, and a post-event message giving guests access to the shared photo album. Guests took part from Israel, the United States and Russia: the multilingual, multi-country case the product was built for, exercised on a live event rather than in testing.

A second, larger event of around 200 guests is in discussion now. We are working with hosts directly ahead of the public launch in Q4 2026, when self-service signup opens.

Next on the roadmap: ordering the printed photo album, with payment, from inside the product, and a multi-event panel for professional planners.

InviteBerry runs on Firebase on Google Cloud: Firestore, Authentication, Storage, Cloud Functions and App Hosting, with the web application built on Next.js. The AI features run on Gemini and Cloud Vision. WhatsApp messaging goes through the WhatsApp Business Platform (Meta Cloud API), and SMS through an Israeli licensed provider.

Guests hand us their names, their replies and their photos, and most of them never chose to sign up for anything: a host uploaded their number. We treat that as the central design constraint, not a legal afterthought.

The platform is built to the Israeli Privacy Protection Law including Amendment 13, the Israeli Communications Law section 30A on commercial messaging, and the GDPR. Every messaging channel carries a working opt-out, unsubscribe requests are honoured across channels, and deletion means deletion.

InviteBerry started as our own wedding website and grew every time we asked what would make planning easier for us.

Email

[email protected]